The famous DJ Avicii and brand ambassador for Denim & Supply Ralph Lauren was performing at Atlantis last Thursday 18th November 2012 and of course, Avicii was spinning his tunes dressed head to toe in the latest Denim & Supply collection.
All this excitement coincides with the newly opened Denim & Supply store in Dubai mall.
The new store’s interior is reminiscent of an urban artist’s loft, featuring brick walls, worn wooden floor, metal-framed windows and weathered doors. Polished aluminum spotlights and pendant lights illuminate the space, completing the factory atmosphere.
Denim & Supply is Ralph Lauren’s nod to a generation that prides itself on creating a totally personal style. For Fall 2012, the Music Fest collection makes a bold statement with tribal-inspired touches and edgy color combinations drawn from the youthful style of American outdoor music festivals. Vibrant colors, colorful patterns and artisanal beading and embroidery mix with military surplus and washed-and-worn denim for a free-spirited, eclectic look. Slouchy sweaters and fall florals are feminine and cool, while graphic T-shirts and vintage twill shirts have a fresh, casual vibe. The Indigo Lake collection, characterized by a moody palette, is bohemian and romantic, with dark floral gypsy dresses, printed kimono tops and indigo crop sweaters. Unexpected juxtapositions include sexy silhouettes and elegant details worn with distressed denim. Chambray and plaid work shirts and rock ’n’ roll–inspired outerwear—a fringed black leather motorcycle jacket and Sherpa-collar denim trucker jacket—are effortlessly rugged. Cargo pants are updated in faded navy with touches of paint splatter. The Earth Warrior collection is rooted in the brand’s “live free” tradition. Autumn shades and luxe textures create an eclectic outdoorsy collection. Earthy brown leather is a highlight, crafted into skinny jeans and sexy shorts. Accents of suede are found throughout. Sweater silhouettes range from a cropped pointelle to a beacon-patterned fringed cardigan. Paint-splattered camo overalls and “homespun” wool high-low skirts look rustic yet new. Delicate paisley, lace and chiffon tops offer a feminine balance.
Denim & Supply Ralph Lauren
Ground Floor, The Village, Opposite the Ice Rink
The Dubai Mall, Dubai