Launched in 2010 and incarnated by French actor Gaspard Ulliel, the BLEU DE CHANEL Eau de Toilette has become the olfactory banner for male anti-conformism. An untamed, penetrating and lingering freshness that appeals to the liberated man.
Now an immediately identifiable signature, the unique fragrance is expanding to include a new family member that stays true to the first opus, while asserting its own strong character. An Eau de Parfum version that exudes a sensuality like no other directly against the skin.
True to these values, the BLEU DE CHANEL Eau de Toilette is distinguished by its noble freshness, with a swirl of Calabrian Citrus, Rubbed Mint and a backbone of aromatic notes heralding Vetiver. A vertical composition. Storming the senses. The thrill of the top notes resonates with the echo of woods in the heart and base. An arid Cedar that fills the formula with a breath of fresh air and New Caledonian Sandalwood like music playing in the distance. An astringent fragrance that provides a great momentum. In 2014, Jacques Polge and the Fragrance Laboratory teams present a new interpretation of BLEU DE CHANEL. An intense variation that follows on from its predecessor while carving out its own amber and sensual territory, as if blue harnessed its energy from the evening light. This new olfactory interpretation called Eau de Parfum is not merely a concentration of the key ingredients in the first formula. It instantly feels more enveloping. Rounder. Even more comfortable. You can recognise the older sibling, but now with amber it is almost like velvet, with woody notes that seem to prevail over the aqueous aromatic freshness.
The packaging is what distinguishes them, with “Eau de Toilette” or “Eau de Parfum” written just below the name of the fragrance.
To celebrate the launch of the BLEU DE CHANEL Eau de Parfum, CHANEL created a soap nestled in a box of the same intense blue. This white bar of soap in the shape of a slightly beveled square develops a gentle lather in contact with water. A soap created to prolong the pleasure of the scent in the shower.