Stephane WASER, MD of Maurice Lacroix, an established marketing guru with more than 16 years of hands-on experience in strategic and operational duties, has a well-grounded focus on luxury and consumer goods.
Stephane is known for having vast expertise in executing brand growth related activities particularly in international platforms. Stephane is one of the individuals whose track records talks on their behalf. Backed with a lot of excellent cross-functional leadership skills and sound management team responsibilities,Stephane Waser, has successfully worked with global as well as family run businesses.
Stephane Waser can be described as innovative, entrepreneur and pragmatic. Stephane has both team building expertise and management skills in crisis management and successful takeover.
Stephane Waser has been in Maurice Lacroix since 2008, a brand that he has repositioned twice. He also came up with the ‘Your Time is Now’ campaign. The ‘French Job’ social media campaign, recently signed Jang Dong Gun as brand ambassador for Asia and the FCBarcelona partnership are just among the many main partnership and activities that Stephane Waser has launched. He was appointed Managing Director in 2004 after serving as the International Marketing Director for nearly 6 years. In the next 3 years, Stephane expects to spread his wings further and set eyes on new and exciting projects. He, however, remains concentrated on the FC Barcelona partnership at the moment.
Stephane, who describes Maurice Lacroix’s clients as “25 TO 45 progressive”, worked as a Junior Product Manager at TAG Heuer SA where he started his career. He later moved to British American Tobacco where he served as the Junior Brand Manager and Brand Manager. Stephane also worked for Novartis Consumer Health SA as a Group Brand Manager before joining Maurice Lacroix where he is currently.
Stephane says making sure that the quality of his companies’ products keeps on improving sits atop the list of the challenges that he faces daily on his job.
Before settling on Maurice Lacroix, Stephane used omega speed master replica, a brand that he admires apart from the firm that he’s currently working for.
Stephane fluently speaks English, French, German and Swiss and German. He’s also got some knowledge of Spanish and Italian.