How Movado moved through the decades


1881 – 1946


Achilles Ditesheim, a 19-year old entrepreneur, hires six watchmakers and opens a small workshop in the village of La Chaux-de-Fonds, Switzerland.


Ditesheim changes the name of his company to Movado – a word meaning “always in motion” in the artificial, international language of Esperanto.


Introduction of the Polyplan. Its revolutionary, patented movement is constructed on three planes to fit a case curved to follow the natural contours of the wrist.


Launch of the Ermeto, a unique pillow-shaped watch with a patented movement automatically wound by the sliding motion of the case as it is opened and closed.

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1947 – 1995


The single dot watch dial that will earn world renown as The Movado Museum Watch is created by Nathan George Horwitt, the first artist to explore the concept of time as design.

The leading Movado watch model in 1970, the Datron chronograph with classic tonneau-shaped case and self-winding movement, was available with a rotating bezel and a number of dial variations.

Under the leadership of its founder Gedalio Grinberg, Movado Group Inc., then North American Watch Corp., acquires the Movado brand – and with it, one of the most iconic watch dials of all time.

Launch of The Movado Artists’ Series: Self-expression through time. The art of fine watch-making elevated to a fine art form. Limited edition watches designed by luminaries of the art world.

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1996 – PRESENT

The introduction of Vizio, post-modern watch design of architectural inspiration that expresses Movado’s unwavering commitment to design innovation.

A classic style takes futuristic form with the debut of the Movado SE, an evolution of the original Sports Edition design with a new, sleekly sculptured silhouette.


Launch of Series 800, the art of performance – fine Swiss quartz and automatic sport timepieces marked by sculptured contours and signature details that pay homage to the design legacy of Movado.

Debut of Cerena, Movado’s modern ceramic watch design for women – a fresh and striking fashion statement in smooth white ceramic contrasted by cool stainless steel.

Founder and blogger of, one of the leading men's fashion and lifestyle blogs in the region; was recently chosen from a competitive group of high caliber bloggers to be the influencer for many brands in the region. Renowned as a men’s fashion expert, celebrity stylist and have his own segment on men’s fashion in Sabah el Kher ya Arab on MBC 1 every Thursday

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