One of the world’s premier watchmakers, Movado is the Swiss watch brand renowned for its iconic Museum® dial and modern design aesthetic. Since its founding in La Chaux-de-Fonds, Switzerland in 1881, Movado has earned more than 100 patents and 200 international awards for artistry and innovation in watch design and technology, and Movado timepieces have won world renown for their unique beauty and timeless design.
The name Movado is hallmark of some of the most famous timepieces ever created, most notably, the Movado Museum® Watch. Designed in 1947 by Bauhaus influenced artist Nathan George Horwitt, the watch dial defined by a solitary dot at 12, symbolizing the sun at high noon, has been acclaimed for purity of design unrivaled in the history of time-keeping.
When Horwitt’s dial was selected for the permanent design collection of the Museum of Modern Art, New York, in 1960, it became the first watch dial ever awarded this distinction. Known today as the Movado Museum Watch, this legendary dial is regarded as an icon of Modernism. A trademarked and award-winning design, the celebrated single dot dial now distinguishes a wide and growing range of distinctive Movado timepieces.
Movado is proud to introduce two collections at Basel 2013: The new Movado LX is a clean, tailored design defined by simple, uncluttered lines, rendered in brushed/polished stainless steel. The women’s style shines with an elegant mother-of-pearl/silver sunray dial, while the men’s model features a striking silver or black sunray dial… Sleek and modern, the Movado TC is a quintessential Movado design with a bold, graphic aesthetic. In both the new men’s and women’s models, its ultra thin case is engineered for comfort.
This year Movado is also bringing exciting new materials to several of its most popular collections… The fashion-forward Movado Cerena, Movado’s modern ceramic design for women, introduced in 2012, takes a dramatic turn in an all-black ceramic and PVD model with luminous diamond accents… The Movado Concerto family is enhanced by a petite new golden monochromatic style with tone-on-tone sunray dial…The dynamic Museum Sport 3-hand watch, introduced in 2011, is joined by an all-black PVD/stainless steel bracelet version… Innovation and a sophisticated design ethos are evidenced in two prestigious new Red Label Calendomatic models. Their dials feature a rotating cities-of-the-world center disk with 24-hour time indication… The SE Chronograph’s commanding new black dial with galvanic sunray center evokes a fresh, modern, graphic look and feel… Launched in 2006, the Series 800 line premiers two models with new world-timer functionality and dial distinction… And the architectural Vizio is invigorated by an intriguing new high-tech material and innovative skeleton case construction.
Always in motion, Movado continues to create exceptional watches of quality Swiss craftsmanship and design distinction. These new Movado timepieces for 2013 are characterized by a legacy of artistry and innovation, and a dedication to the future of time.