Music lovers and fashionistas were out in force last week as Paul Smith opened their doors to the public and hosted their first in store music concert in the UAE.
The concert, which was held in the Mall of the Emirates Paul Smith boutique, celebrated the launch of the brand’s Autumn Winter 2012 collection and came as part of a new campaign to support local artists. Dubai’s finest flocked to the store in anticipation to watch local performer Hamdan Al Abri and his band perform in the British brand’s boutique.
UAE born Hamdan Al Abri got the crowd moving with their soul funk vibe and an array of unique songs including well the known “Piece of Yourself”.
The concert follows on from an in store concert in Bahrain earlier this year. The campaign will continue to move throughout the region with another concert in Beirut, and an art exhibition in KSA in the coming months.