The Progressive Swiss Luxury Watchmaker, Maurice Lacroix for the 2nd consecutive year is going to support a charity program Movember, for the leading men’s health. The brand aims to create an important and extensive network of the Mo’riceLacroix teams all over the world as this charity program is known for its innovation as well as forward thinking. Using this network, the brand along with some of the great ambassadors will make the way to spread the good word about this campaign.
2 limited editions of 14 units of Pontos S Driver have been created, in order to make the partnership worth remembering. The biggest fundraisers of the national Mo’riceLacroix team will be awarded the first 14 pieces. The second 14 pieces will be sold on the website i.e. www.mauricelacroix.com. The money collected from the sale will be donated to the Movember Foundation.
Every year the company chooses someone from the list of the winners collected around the globe and crown him as the face of the campaign. Furthermore, the face of the campaign who is the Movember ambassador is rewarded by creating a special electric blue “duo” that is a special version of the famous Pontos S Driver. There are only 2 pieces created, the second piece will be rewarded as a gift to the Movember CEO, Adam Garone.
The Maurice Lacroix’s synergy works on different levels with both brands and takes a lot of pride in involving as well as interacting with the communities and being part of new experiences.
The Movember Foundation is a very renowned charity program that works on the men’s health issues. The foundation raises funds by creating awareness about the men’s health issues that are usually ignored by the world, which includes testicular and prostate cancer. The funds collected by the foundation are directed to programs supporting men’s health. These programs focus on educating people through research, about dealing with cancer, living beyond cancer and staying mentally healthy. All the information about the investment of the Movember’s health is available on Movember.com.
The journey of the Movember was started back in 2003 in a small pub in Melbourne with only few mates. The reason behind this foundation was to create awareness regarding the moustache and reasons behind its growth in a simple and fun way. The foundation is all about men growing real moustaches by sharing problems that are important to change the image of the men’s health. Movember is now spreading its message in almost 21 countries.
The tagline “Your time is now”, by Maurice Lacroix, is the right explanation of Movember partnership. The year 2014 is the now time for Maurice Lacroix to work on the objective of raising money as well as starting discussion about this sensitive issue. The Managing director of the Maurice Lacroix explains that Movember’s initiative and positive spirit is similar to the vision that Maurice Lacroix has. It is about staying committed, bold and standing out.
To become part of this team, simply log in to Movember.com.